International Journal Of Consumer Studies

eISSN : 1470-6431

Publisher : Wiley

Website : onlinelibrary.wiley.com

Demarketing for sustainability: a review and future research agenda

In the context of emerging sustainability challenges, demarketing has continued to draw the attention of academicians and practitioners globally over the past few years. It is interesting to note that demarketing is as old as marketing itself, yet its application and scope have grown from the past two decades only. more...